Retail Computer Solutions: 2013

Thursday 12 December 2013

This study uncovers how retailers can beat Amazon

http://www.epossolutions.org/retail-advice/study-uncovers-how-retailers-can-beat-amazon/

Amazon is winning the war in-store but through their showrooming study Parago have uncovered how retailers can beat Amazon; by matching e-tailer prices with rebates.

In other words, many shoppers visit a bricks-and-mortar store, view a product and then compare its price online. This is where online retailers are stealing sales from retail stores as they’re usually cheaper. Google identified this new process back in 2011 and refer to it as ZMOT or the Zero Moment of Truth.

“ZMOT is that moment when you grab your laptop, mobile phone or some other wired device and start learning about a product or service you’re thinking about trying or buying.” (Winning the Zero Moment of Truth, Jim Leckinski, Google 2011 p.9)

Parago’s research has recorded a 400% increase in 2013 compared to 2012 and that “Amazon is the #1 way US consumers compare prices on their smartphones at physical stores.”

Thursday 24 October 2013

Even Microsoft understands the need for an EPoS System

Microsoft's blog for small & medium companies has recently published an article by Jeff Wuorio titled:

7 reasons to switch to a point-of-sale system

As you might expect form the title this article champions using an EPoS system in your business. Which we fully back and support. Here are the 7 reasons Microsoft thinks you should switch to an EPoS System:

Your "sudden shrink" no longer goes undetected.
Markdown management is much easier.
Promotions can be tracked more successfully.
You can maintain control in absentia.
Your prices are consistent from one location to the next.
You get many tools in a single package.
You can make better use of your personnel.

Obviously, Microsoft's reason for publishing the article is so you'll buy their Dynamic Retail Management System and Dynamic Point of Sale. However, if you'd rather not deal with Microsoft and would prefer to use a specialist retail supplier then Retail Computer Solutions does offer its own Retail System complete with full training and support. Did we mention that we develop the software in house?

Tuesday 8 October 2013

Customer Loyalty: How to position your restaurant for repeat business

Long gone are the days when a family would visit their ‘local’ restaurant every time they want to eat out. Today’s diner first decides ‘what’ they want to eat which then dictates ‘where’ they will eat. So you need to be smarter in the way you keep customer’s loyalty.

They key thing for your restaurant is to be the ‘where’ that someone thinks of when they want to eat your type of speciality food.

My Pizza Obsession

For example, I love pizza! So when I can’t decide what restaurant to eat at pizza is the first food I fall back on. Now the restaurant that has positioned itself for pizza in my mind is Pizza Hut, though I must confess that the roquito peppers at Pizza Express are slowly converting me.